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Sports marketing
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  • Qb Fetchko
Main Entry - Personal Name
Title Statement
  • Sports marketing
Publication, Distribution, etc. (Imprint)
  • New York, NY ; Abingdon, Oxon : Routledge, an imprint of the Taylor & Francis Group, 2019.
Edition Statement
  • Second edition.
Physical Description
  • xxv, 419 pages : color illustrations ; 28 cm
Index Term - Uncontrolled
Added Entry - Personal Name
ISBN
  • 9781138039834
  • 1138039837
  • 9781138039841
  • 1138039845
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*1001 $aFetchko, Michael J.$eauthor.
*24510$aSports marketing /$cMichael J. Fetchko, Donald P. Roy, Kenneth E. Clow.
*250  $aSecond edition.
*264 1$aNew York, NY ;$aAbingdon, Oxon :$bRoutledge, an imprint of the Taylor & Francis Group,$c2019.
*300  $axxv, 419 pages :$bcolor illustrations ;$c28 cm
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*337  $aunmediated$bn$2rdamedia
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*504  $aIncludes bibliographical references and index.
*599  $aImported from: zcat.oclc.org:210/OLUCWorldCat (Do not remove)
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*650 7$aMarknadsföring$2sao$0153483
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*650 0$aAthletics
*650 0$aSports
*650 0$aPhysical education and training
*653  $aSports management
*653  $aIdrott
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*7001 $aRoy, Donald P.$eauthor.
*7001 $aClow, Kenneth E.$eauthor.
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^
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Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment.

The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes:

* Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits

* Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports

* A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League

* Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports

These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.

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