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General Note Rev. ed. of: Making sense of sport. 1996
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ISBN 0-415-23224-4 (inb.) 0-415-21383-5 (hft.)
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Sports are more important than ever socially, economically and culturally. As well as embodying cherished values and ideals, sports now reflect many of the worries of wider society. Drugs, racism, corruption and violence are all now major concerns and our experience of sport is increasingly subject to a gigantic industry made up of owners, players, sports goods manufacturers, television networks and corporate sponsors. In this newly expanded edition of Making Sense of Sports, Cashmore addresses all these issues as well as the more basic questions about the history of sports, its social context and possible future development. Among the new editions other themes are: * the body, how it works and why it is more cultural than natural * why women continue to be devalued and depreciated by sports * Nike, globalization and the sports industry * art and how it reflects changing conceptions of sports.
introduction Why Competition Excites Us naturals How Evolution, Culture And Our Genes Shape Us built for action What The Human Body Is Made Of And How It Works animal origins How History Turned Hunter-Gatherers Into Championsburning Question: how old are sports? the hunt for reasons How Theories Of Sport Help Us Understand Sports in the mind What Makes Winners Win And Losers Lose sports emasculated Why Women Had To Break Rules To Get Into Sportsburning Question: why don?t more gay athletes come out? control of the body How Science, Sex And Cyborgs Affect Sports behind on points Why Black Athletes Are Symbols Of Failure champs and cheats Why Attempts To Eliminate Drugs Might Prove Futileburning Question: do cheats epitomize sports better than fair players? not for the fainthearted Where Violence In Sports Comes From representing the challenge How Art Has Influenced Our Appreciation Of Sports a match made in heaven Why Television And Sports Are Inseparableburning Question: why do we like to bet on sports? at the business end How Rupert Murdoch Became The Most Powerful Man In Sports The [Nike Logo] that conquered the world Why Nike Was A Key Player In The Globalization Of Sports buying into celebrity cultureHOW Athletes Jumped Onto The A-Listburning Question: is being left-handed an advantage in sports? same rules, different game Why Politics Always Been A Factor In International Sports tomorrow's game What An Ultra-Human Future Might Bring Bibliography Name and subject index Title index